Ford Research & Innovation Center is located in Palo Alto, California – a hotbed of creativity, innovation and entrepreneurship. The space itself mirrors the culture of design and hacking that exists here, providing a start-up like vibe. The open floor layout helps to inspire collaboration and the available whiteboard walls provide us with a place of brainstorming. The physical space coincides with the ideology of the lab –an open, dynamic space that fosters innovation and creative thinking.